* Photography * Social Media * Content Planning *Piccolino is a contemporary Italian restaurant in Mount Waverley, seeking a social presence to match its dining experience.
Context
Brand Strategy
Known for its mid-century architecture and charming street presence in the heart of Mount Waverley, this venue offers a unique local dining experience defined by its location, character, and quality of service. It was positioned as East Melbourne’s most charming Italian dining, with the goal of building brand recognition around this identity, ultimately becoming known as the go-to destination for classy yet local Italian dining.
A blend of authentic, interview-style videos and behind-the-scenes content was paired with polished, professional imagery to create a balanced brand presence, showcasing the venue’s refined dining experience while maintaining a warm, approachable tone that resonates with local, returning customers and appeals to new food lovers seeking a high-quality spot worth travelling for.
Brand Identity
