what I do best
* Brand Identity Design * Brand Strategy * Brand Education for you or your team * A purpose-led Advertising Campaign * Brand Analysis * Brand Naming * Podcast projects * Sharing a story * Documentary Projects * Conceptualising & Directing * Finding Meaning in what you do * Making it matter *I can help with
Branding
Branding has always been a strong interest of mine, largely because I’ve come to realise how it shapes the way we connect with the world. It gives meaning to products, services and ideas, turning them into experiences we relate to, trust, and feel inspired by. I have managed brands such as Matchbox Kitchenware and operated as a brand strategist for start ups such as Loopym. Alongside this I have developed brand identities for brands such as A Dose of Grief and Knight Keeper which you can further view on the projects page. Branding is the core component of all creative I produce so you can expect that I will bring an experienced brand lens.
Design
Design is the beginning of my career and the reason this entire website exists. It started with a Visual Communication degree, $50 logos (that sucked), random graphic design jobs, problems, passion projects and a lot of practice. Design has always been integrated into my creative work and not just by a technical aspect. Before I even get to the tools I am thinking, drawing and experimenting with what visuals works best. Strategy provides the assist but design scores the goal!
Strategy
Things can look good, but without giving them meaning, they rarely connect with people. It’s not just about selling a product or getting more people in the door it is about making sure those people are connecting with your brand and coming back. Brand strategy dissects the complex beliefs and perceptions about your brand. By understanding the unique experience and feelings your brand offers to an audience, you already have an edge on your competitors because you have the ability to create advertising that speaks directly to the target audience. A granular example of this execution is through a giveaway campaign I coordinated for Amusing Podcast .
Copywriting
In a time when artificial intelligence is taking over, I have never felt more grateful to be a human that can write! Writing is a hobby of mine and if you like, you can read some of my personal essays, alongside the blogs I love to create kickass brand copy that keeps people engaged. I am good at getting inside peoples heads whether it is a tagline, a brand name, a caption or a cover letter. Knight Keeper is an example of a brand I quite literally wrote into existence (even the name).
Photography & Cinematography
Flatlays, production, styling or photography, just call me and I can help! Being behind the camera and capturing moments is one of my favourite things to do because this is where I get to experience your brand in real life. Check out some of the recent work I have captured for hospitality venues such as The Stolen Gem or Piccolino.
Character
What you can expect when working with me
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This is the heart of what I do. I believe the best design and strategy stem from a deep understanding. That’s why I take the time to truly empathise with the people and brands I work with. My best work comes from briefs I genuinely believe in, particularly those that align with my vision for purposeful innovation and a more sustainable, ethical future. So, if you’re looking for a quick logo, you might want to look elsewhere.
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Skip the small talk! When time is our most valuable asset, there is none to waste. Let’s get to the meaningful conversations early. Expect direct, expressive communication and together, let’s uncover what matters about your project.
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Asking questions and seeking newness is my strength. I am that person who will often try something new because I hate the idea of missing out on something that could be better. I help uncover the strong ideas that already exist within people and brands and turn them into something purposeful and lasting.
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I've always been sentimental and nostalgic. In my creative work, this means I often find depth in ordinary and I like to dream big! Whether I’m developing a big idea, creating a campaign for a brand, product or person, or just being resourceful with what I have, I always find a way to bring ideas to life. I have a talent for capturing moments and presenting them in a way that makes them feel more meaningful or aesthetic than they might initially appear.
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As much as I love to dream, I know that ideas alone aren’t enough. What makes them useful is turning them into action - with lists, processes, contracts, timelines, structure and organisation. Creative work needs structure and I believe in doing it properly.
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Shaping the big picture is my specialty. Think slow, steady and intentional, I look further than the Instagram launch but how your brand fits in the real world for years to come. I want resourceful strategy and timeless design.
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There has to be purpose in everything we create. I hate consumerism and we really don’t need more things in the world! If you want your project to truly matter, it needs to stand out and that’s where you come in. I work best with people who are open to trying something different, whether that means a preposterous campaign idea or changing the font. Let’s push the uncomfy ideas. Because if you want to create something that matters, you have to be courageous enough to do it different.
Want to make it matter?