Hey, I’m Mel, a Brand Consultant and Creative director with a background in visual communication and a love for branding.

I hold a Bachelor of Visual Communication and began my career in-house at an Australian retailer, where I built a strong foundation in brand management and campaign coordination. In 2019, I launched Melbdesign, offering illustration and freelance design services. Over the past six years, I’ve worked with clients ranging from small businesses to established brands, helping shape their visual identities and strategic direction.

Since I quit my 9-5 and paused business, I have traveled solo to New York, lived with backpackers in North Queensland, launched a podcast, tried bartending, snapped photos in front of the Eiffel tower and tasted real Italian gelato for the first time. I used my time to travel, write, read, reflect and connect with new people all over the world. A bit of an eat, pray love moment if I do say so myself.

This chapter of reflection and romance with life led to the creation of Everyday Different – a creative studio built on the belief that meaningful work comes from taking the time to be curious and uncover what really matters.

In a world of overconsumption and artificial intelligence being authentic is not enough we have to make your brand matter by thoughtfully considering the people you are interacting with and strategically crafting a human-centered experience. What is the story you want to tell?

Whether it’s branding, design, photography, storytelling, or a new advertising campaign, my focus is getting brands from A to B. I can be your soundboard, an external marketing manager or an extra pair of hands on design and production. Whatever I am doing it always begins with a strategy because I don’t want to just add social tiles to your instagram I want to make something that actually matters for you and your brand.

— Mel Bouwmans, Founder & Creative Director