Context
Husla is a gym based in Melbourne that required an iconic logo to represent their brand across various mediums. Mel also provided brand strategy support to help refine and define their brand direction as they prepared to open their doors.
Brand Strategy
Working with the Husla team, Mel developed a brand strategy that analysed competing gyms and positioned Husla in a unique market gap. Husla was positioned as the leading powerlifting gym, with a strong emphasis on their meticulous attention to detail and high quality facilities and services.
Brand Design
The Husla icon was designed to accompany their already existing brand identity, it needed to connect to the rest of the brand and communicate Husla’s energetic and approachable atmosphere.
